Marine Stewardship Council (MSC) Certification

MSC Certification verifies and promotes sustainable, environmentally-friendly seafood sourcing.

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What is it?

The Marine Stewardship Council (MSC) Certification is a sustainability standard aimed at ensuring that marine fisheries are managed in a way that maintains fish populations and supports the health of the marine ecosystem. Established in 1997, the MSC has become a leading certification program for sustainable seafood.

Key aspects of MSC Certification:

Sustainability Standards:

The MSC sets rigorous standards based on three primary principles:

  • Sustainable fish stocks: The fish populations must be healthy and at sustainable levels.
  • Minimizing environmental impact: Fishing practices should be managed to avoid significant harm to the ecosystem.
  • Effective management: Fisheries must be well-managed and comply with relevant laws and regulations.

Third-Party Assessment:

To achieve MSC Certification, fisheries undergo a thorough independent assessment by accredited certifiers. The assessment process evaluates the fishery against the MSC's sustainability criteria.

Continuous Improvement:

Certified fisheries are required to demonstrate continuous improvement and must undergo recertification at regular intervals to ensure ongoing compliance with the MSC standards.

Labeling:

Products from certified fisheries can carry the MSC label, which informs consumers that the seafood was sourced from a sustainable fishery. This labeling helps consumers make informed choices and supports sustainable fishing practices.

Global Reach:

The MSC operates internationally, and its certification is recognized and valued by consumers, retailers, and policymakers around the world.

The MSC Certification helps promote sustainable fishing practices, support the livelihood of fishing communities, and protect marine ecosystems for future generations.

Who is it for?

The Marine Stewardship Council (MSC) certification is primarily aimed at several key groups:

  • Fisheries: The main beneficiaries are fisheries that want to demonstrate sustainable practices and gain a competitive edge in the market. Certification can help them gain access to premium markets and enhance their reputation.
  • Consumers: For consumers, MSC certification provides assurance that the seafood they purchase comes from sustainably managed fisheries. It helps consumers make informed choices that align with their values regarding environmental sustainability and responsible sourcing.
  • Retailers and Businesses: Supermarkets, restaurants, and other businesses that sell seafood benefit from MSC certification as it allows them to offer responsibly sourced products, which can attract eco-conscious customers and enhance brand loyalty.
  • Conservation Organizations: NGOs and other stakeholders focused on marine conservation often support MSC certification as a means to promote sustainable fishing practices and protect marine ecosystems.
  • Regulatory Bodies: Government agencies and regulators may also engage with MSC standards as part of broader initiatives to promote sustainable fisheries management.

Overall, the MSC certification is designed to promote sustainable fishing practices and ensure the long-term health of marine ecosystems while providing economic benefits to fisheries, businesses, and consumers.

When was it introduced?

The Marine Stewardship Council (MSC) was founded in 1997 and introduced its certification program to promote sustainable fishing practices. The MSC certification standard was first published in 1999.

Since then, the MSC has undergone several updates to its standards and guidelines to reflect advancements in sustainability practices and incorporate feedback from stakeholders. Key updates to the certification standards have occurred periodically, with significant revisions and updates being made in 2008, 2011, and 2019.

Each update aims to improve the robustness of the standards and enhance the effectiveness of the certification program in promoting sustainable fisheries. For the most current information on specific changes or updates since October 2023, it would be best to check the MSC's official website or recent publications.

Why is it important?

The Marine Stewardship Council (MSC) certification is important for several reasons:

  • Sustainable Fishing Practices: MSC certification promotes sustainable fishing practices that help maintain fish populations and the health of marine ecosystems. This is critical in preventing overfishing and ensuring that future generations can enjoy seafood.
  • Consumer Awareness: The MSC label helps consumers make informed choices about the seafood they purchase. It signals that the product comes from a fishery that meets strict sustainability standards, allowing consumers to support environmentally responsible practices.
  • Market Access: Fisheries that obtain MSC certification often gain access to new markets and can command higher prices for their certified products. This economic incentive encourages more fisheries to adopt sustainable practices.
  • Biodiversity Conservation: By promoting sustainable practices, the MSC certification helps protect marine biodiversity. Healthy marine ecosystems are essential for the overall health of the planet and support various life forms.
  • Stakeholder Engagement: The MSC works with fishers, scientists, and conservationists to develop standards and practices that benefit both the economy and the environment. This collaborative approach fosters a sense of shared responsibility among stakeholders.
  • Supply Chain Transparency: The MSC certification process includes traceability requirements that ensure consumers can trace their seafood back to a sustainable source. This transparency helps combat illegal fishing and promotes ethical sourcing.
  • Global Reach: The MSC certification is recognized worldwide, allowing fisheries from different regions to adopt sustainable practices and connect with global markets. This international standard helps unify efforts toward ocean conservation.

Overall, MSC certification plays a vital role in promoting sustainability in the seafood industry, protecting marine ecosystems, and supporting responsible consumer choices.

What do organisations need to do?

To comply with Marine Stewardship Council (MSC) Certification, organisations involved in fishing and seafood production must adhere to sustainable fishing practices. The key steps include:

Meet MSC�s Sustainable Fishing Standards

Organisations must demonstrate that their fishing practices meet MSC�s standards for sustainability, which focus on preventing overfishing, maintaining healthy fish stocks, and minimizing environmental impact.

Undergo a Third-Party Assessment

Fisheries seeking MSC certification must undergo a rigorous, independent assessment by accredited certifiers. This assessment evaluates the sustainability of fishing operations against MSC�s criteria, including the impact on ecosystems and fish populations.

Implement Traceability Systems

To ensure that only certified sustainable seafood reaches consumers, organisations must implement traceability systems throughout the supply chain. This guarantees that products labelled with the MSC blue label come from certified sustainable fisheries.

Achieve MSC Certification

Once the assessment is successfully passed, the organisation is awarded MSC Certification, allowing them to use the MSC eco-label on their products, signalling compliance with sustainable fishing standards.

Maintain Certification and Continuous Improvement

Fisheries and seafood suppliers must undergo annual audits and regularly demonstrate continuous improvement in their sustainability practices to maintain MSC certification.

What are the benefits?

The Marine Stewardship Council (MSC) certification offers several benefits, both for fisheries and stakeholders involved in the seafood supply chain. Here are some of the key advantages:

  1. Sustainability Assurance: MSC certification provides assurance that seafood comes from sustainable sources, helping to protect ocean ecosystems and fish populations for future generations.
  2. Market Access and Premium Pricing: Certified fisheries often gain better access to markets and can command higher prices for their products, as consumers increasingly seek sustainably sourced seafood.
  3. Consumer Trust: The MSC label enhances consumer confidence in the sustainability of seafood products, as it indicates that the products have been assessed and meet strict environmental standards.
  4. Improved Management Practices: Achieving MSC certification can prompt fisheries to adopt better management practices, leading to improved fish stocks and healthier marine environments.
  5. Recognition and Credibility: The MSC is a widely recognized certification body. Being MSC certified can enhance a fishery's reputation and credibility in the marketplace.
  6. Collaboration Opportunities: Certified fisheries may find more opportunities to collaborate with NGOs, governments, and other stakeholders on conservation initiatives and sustainable practices.
  7. Reduced Environmental Impact: The certification process encourages practices that minimize bycatch and habitat damage, leading to reduced environmental impact.
  8. Global Reach: MSC certification is recognized internationally, allowing fisheries to market their products to a global audience interested in sustainable seafood.
  9. Continuous Improvement: The MSC certification process encourages ongoing monitoring and improvement of fisheries, fostering a culture of sustainability and accountability.
  10. Support for Local Communities: By promoting sustainable fishing practices, MSC certification can help support local fishing communities and their economies through long-term viability of fish stocks.

These benefits position MSC certification as a valuable asset for fisheries and seafood companies committed to sustainability and responsible fishing practices.

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Here’s what our customers say

Hear how our vetted sustainability consultants have driven meaningful change for our clients

Good communication, flexible schedule and delivered exactly what was agreed and on time. Would work with her again!

Alexander Pfeiffer
CEO
at
Terralytiq

Tom helped us with calculating our carbon footprint outputs from 2019 to 2023. He managed everything end to end with minimal client direction. It was seamless and effortless. He's an excellent professional.

Bolu
COO
at
Miai

The support's been great from when we first started speaking, you wrote the brief for me and did all the sourcing. So that was fantastic. Communication has been great. The level of engagement has been brilliant.

Nick Anderdon
CFO
at
Freddies Flowers

‍Working with Leafr has been a pleasure from the beginning. Leafr has a wide network of talented individuals, and they have been able to seamlessly connect us with strong candidates for our various projects.

Lara
Partner
at
Xynteo

Leafr's marketplace boasts an extensive network of highly talented individuals. They have effortlessly connected us with great candidates. Leafr has become our go-to for skilled sustainability professionals.

Brenan Hodkinson
CRO
at
Apiday

Whenever you hire consultants you worry whether they'll be as motivated or skilled as your team. Every Leafr consultant has been so impressive. We spoke to several sustainability agencies and this has been far better value.

Guadalupe Oliver
CEO
at
Candoe

Our expert immediately became a seamless addition to our team. Her work showed a mastery of ESG and a strong understanding of the financial sector. We'd love the opportunity to work with her again.

Jess Katz
Director
at
TRIPTIK

What you get by working with us

When you work with Leafr, we make sure to deliver - every time.

Flexibility

Flexibility

We adapt to your needs, offering tailored solutions that evolve as your sustainability goals and challenges change.

Quality

Quality

We don’t compromise. We connect you with specialists who deliver exceptional work, ensuring every project meets the highest standards.

Value

Value

We maximise impact while keeping costs low, ensuring you get exceptional results within your budget, with a clear focus on return on investment.

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Commitment

Your mission becomes ours. We’re dedicated to supporting you from start to finish, no matter the complexity or duration.

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Ownership

We take responsibility for our work, proactively managing projects and driving outcomes that align with your vision.

The values that drive everything we do

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Flexibility

Flexibility

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Quality

Quality

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Value

Value

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Commitment

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Ownership

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Our vetting process

Each applicant must pass our stringent vetting process before working with clients. Only those meeting our high standards are accepted. We test for behavioural competency, technical skills,  sustainability experience, and culture fit.

20% pass rate

In-depth skill review

Each consultant submits a written application along with case studies of their work. This ensures they have the specialised technical skills to tackle your sustainability challenges.

12% pass rate

Live screening

We interview each candidate for behavioural and technical skills, and test against our detailed  sustainability skillset matrix. We also ask for references and testimonials.

3% pass rate

Test projects & peer review

With the help of our experts, we review past projects to verify the consultant’s ability to deliver impactful sustainability outcomes.

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How it works

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1. Create project

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Frequently asked questions

Hiring a sustainability consultant can be a daunting process. Here we answer some of the common concerns we hear.

Will the consultant be available when I need them?

Leafr consultants are committed to your project�s success. We ensure they have the availability you need, and our support team is on hand to address any urgent requirements. Our consultants are trusted by top organisations because of their reliability and commitment.

How will you handle our sensitive or confidential information?

Confidentiality is a top priority at Leafr. All consultants sign strict non-disclosure agreements (NDAs) and are trained to handle sensitive information with the utmost care, ensuring your business data remains secure. This is part of why organisations worldwide trust our consultants.

What if the consultant pushes solutions that are too expensive to implement?

Leafr consultants focus on providing cost-effective, practical solutions. They work within your budget constraints and prioritise recommendations that offer the most value without unnecessary expenditure. We offer a risk-free period so you can evaluate their proposals without financial risk.

Will working with a consultant disrupt our current operations?

Our consultants are skilled at integrating smoothly into existing operations. They work with minimal disruption, focusing on enhancing your processes rather than interrupting them. Their experience with top organisations ensures a seamless fit into your team.

I'm worried the consultant might leave the project halfway through.

Continuity is ensured through our rigorous project management oversight. Leafr consultants are committed professionals, and we have contingency plans in place to guarantee that your project will be completed even if unforeseen circumstances arise. Our 100% project satisfaction rating is a testament to our reliability.

I'm worried about committing long-term just to see results.

Leafr offers flexible engagement options. Whether you need short-term assistance or long-term support, we tailor our services to match your desired commitment level. Our risk-free period allows you to explore these options without long-term obligations.

What happens if the consultant becomes unavailable or the project gets delayed?

We have a robust network of consultants, so if any unexpected issues arise, we can quickly provide an equally qualified replacement to keep your project on track. Leafr�s support team is always available to manage and mitigate any potential delays. We also offer a risk-free period to give you peace of mind.

Is the cost-benefit ratio of hiring a consultant really worth it?

Leafr consultants are chosen for their ability to deliver clear ROI. We ensure that the value they bring far outweighs the investment, with tailored solutions that directly impact your bottom line. Plus, our risk-free period allows you to assess the value without commitment.

Will the consultant communicate effectively with our team?

Effective communication is a cornerstone of our consultants� approach. We ensure clear, consistent communication throughout the project, fostering collaboration and alignment with your team. This commitment to communication is a key factor in our 100% project satisfaction rating.

Will my team need retraining after the consultant leaves?

Our consultants focus on knowledge transfer, equipping your team with the skills and understanding they need to sustain progress after the project concludes. This ensures that the improvements are lasting and your team remains confident moving forward.

Will the consultant stay updated with the latest sustainability trends and regulations?

Leafr consultants are experts in their fields, continuously updating their knowledge of the latest trends and regulations. We ensure they bring the most current insights to your project, supported by ongoing training and development opportunities.

I'm concerned about how to assess the consultant's performance effectively.

Leafr provides clear metrics and regular updates, allowing you to track the consultant�s progress and assess the impact of their work. We also encourage feedback to ensure expectations are met. Our 100% project satisfaction rating reflects our dedication to transparency and performance.

How soon will we see results from the consultant's work?

While sustainability initiatives often have long-term goals, our consultants focus on delivering quick wins and measurable progress early in the engagement, ensuring you see value from the outset. Our risk-free period allows you to experience these early results firsthand.

I'm worried the consultant might not fully commit if they have multiple clients.

Our consultants are dedicated to delivering results. Leafr carefully manages consultant workloads to ensure your project receives the attention and commitment it deserves. Our 100% project satisfaction rating is a testament to our consultants� focus and dedication.

What if the consultant doesn't understand my specific industry or business model?

At Leafr, we thoroughly vet our consultants to ensure they have deep expertise in various industries. We match you with specialists who have proven experience in your sector, ensuring they understand your unique challenges and goals. Our consultants have been trained and trusted by the best organisations worldwide.

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