Lara is a seasoned executive with significant expertise in marketing, sales, and operations in the global SaaS industry. Her belief in responsible innovation and technology commands her approach to growing businesses and leading teams. She possesses an impressive array of core skills including customer focus, system thinking, positive hands-on management, and maintaining an effective balance between short-term execution and long-term strategy. On the professional front, she has marked career milestones with strategy and team management roles at Microsoft, international sales positions, and customer engagement leaderships at Salesforce and tech-based startups. Today, she uses her commercial acumen as a CMO and CRO, particularly in assisting sustainable SaaS businesses to scale. Moreover, Lara is a dedicated angel investor and a board member in various sectors like education, housing, and hospitality. She is recognized as a sustainability advocate, offering training via collaborations with prestigious institutions like CISL Cambridge and Cornell University. As a volunteer, Lara contributes her time to the Skills for Sustainable Skyline task force in London and manages a volunteer community in an ancient woodland. A multilingual global citizen, she thrives in multicultural environments.