About
Rick is a seasoned strategy consultant and leader in sustainable business practices. With a strong commitment to impacting positive change, he primarily serves as an advisor to C-suite and board-level professionals. Rick's expertise lies in transforming businesses to become future-ready, emphasizing equitable practices and environmental responsibility. He firmly believes in the power of business as a driving force for societal good. Rick envisions a corporate world where sustainability is no longer an optional add-on, but a standard practice in all operations. His ambition extends beyond standard sustainability measures, encouraging businesses to contribute positively to restoring and regenerating the environment. Rick offers strategic guidance to clients, enabling their business and sustainability strategies to align seamlessly and thereby facilitating effective business model transformations. Apart from his sustainable business consultancy, Rick is a dedicated Charity Trustee and a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce. His professional journey also includes his prior role as founder and CEO of a successful company.
Specialisms:
Companies I’ve delivered for
Case Studies
Ports of Jersey
Challenge: As a key transport hub, Ports of Jersey faced the challenge of reducing its environmental impact while maintaining smooth operations. The organisation needed a clear, ambitious net zero strategy that would deliver real emissions reductions and set the foundation for long-term decarbonization. Approach: Working closely with key stakeholders, we set science-based net zero targets aligned with global best practices. The strategy focused on immediate operational efficiencies, long-term infrastructure changes, and partnerships to accelerate innovation. Key initiatives included: Transitioning port vehicles and equipment to lower-emission alternatives. Enhancing energy efficiency across port facilities. Collaborating with aviation and maritime partners to develop green hydrogen fuel solutions for planes and ships. Impact: Achieved a 10% reduction in emissions within the first year by optimizing operations and switching to cleaner energy sources. Secured partnerships to advance green hydrogen fuel development, positioning the port as a leader in sustainable aviation and shipping. Created a structured roadmap that ensures future emissions reductions and supports Jersey’s broader climate commitments.
Pure Gym
Challenge: PureGym, the UK’s largest gym operator, recognized the need to integrate sustainability into its business model but lacked a clear strategy to drive change. The goal was to shift the company's mindset from compliance-based action to embedding sustainability into its culture and operations. Approach: We worked with leadership and operational teams to define bold but practical sustainability ambitions. The strategy emphasized: Energy efficiency: Upgrading lighting, HVAC systems, and gym equipment to reduce power consumption. Supply chain engagement: Working with suppliers to lower the carbon footprint of gym materials and operations. Cultural shift: Educating teams on sustainability to drive everyday decision-making that supports emissions reductions. Impact: Achieved a 20% reduction in emissions in the near term, driven by energy efficiency upgrades and behavioral change. Shifted internal perceptions, embedding sustainability into decision-making across departments. Positioned PureGym as a leader in sustainable fitness, enhancing its brand reputation and resilience in a rapidly changing market.
