Raoni is a seasoned expert in behavioral science with a decade-long focus on research tackling climate change and related sustainability challenges. He keenly observes that while there is an abundance of dialogue about sustainable action, numerous companies grapple with implementation. This could stem from a skills deficit or confusion about initiating the process. Neglecting the critical role of human psychology can significantly lessen the effectiveness of these sustainability interventions. To help bridge this gap, Raoni co-founded EcoNudge. This UK-based consultancy specializes in applying behavioral science research towards climate change and sustainability. Its primary mission is to equip organizations with the wherewithal to implement efficacious sustainable practices, rooted in solid evidence. EcoNudge's evidence-based, approach provides organizations with the requisite knowledge and resources to amplify their sustainability efforts.