Nicki is a seasoned Brand Strategy consultant specializing in consumer research, positioning, and storytelling, with a focus on sustainably minded businesses. They have a zest for assisting purpose-driven organizations to transform relevant insights into resonant strategies that inspire product/service innovation, boost communications, and shape internal culture. Nicki's experience stands out in operationalizing strategy, through the creation of tools, frameworks and facilitating workshops, weaving pungent strategies into core working teams. Nicki's portfolio hosts a multitude of renowned clients including Impossible Foods, Upside Foods, Google, and Everlane to name a few. Currently, as an Associate Partner at TwentyFirstCenturyBrand part-time, Nicki works alongside a team of formidable strategists, shaping brands geared to redefine living standards for the forthcoming decades. This solid foundation is rooted in their passion for helping businesses achieve relevancy and resonance, subsequently contributing to much-needed climate impact.