Ella is a copywriter and content producer who spins many plates, wears many hats and believes you can't use too many idioms. Most of all though, she creates content that helps brands doing good, do more good. Her background in the arts and keen interest in sustainability has given her a unique, but well-rounded approach to storytelling. She has honed this craft at sustainable lifestyle brands Pottery For The Planet, known for their bestselling reusable coffee cups and the circular aspiring handbag label, Sim'trie. From magazine features to email newsletters, product description to TikTok videos. Whether you need an attention-grabbing caption aficionado or connoisseur of quality blog content, she can help you share your story.