Ali is a strategist, activator and ideator who collaborates with businesses to put Purpose, Sustainability and EDI at the heart of business progress. Her purpose is to spark change that matters. Since setting up Plans With Purpose in 2017, she has worked with a range of clients, from global organisations such as Unilever, Diageo, Lindt, Convatec & Coca-Cola to SMEs, start-ups & not-for-profits, helping put regeneration, diversity & purpose at the heart of their progress. Her credentials for purpose-led growth were established through 17 years' marketing experience inside FMCG, growing Unilever brands such as Dove, Persil & Flora. She completed the Cambridge Judge Business School 'Diversity Equity & Inclusion: DEI Strategies for Business Impact' Course (2022); Cambridge University Institute of Sustainability Leadership 'Business Sustainability Management' Course (2018); UCL 'Behaviour Change' Course (2019); B Corp B Leader Training (2021); UCL 'Life Cycle Assessment' Course (2019). Ali brings her passion for regeneration to life locally as a volunteer writer for the Burpham Pages, founder of The Creativity Bank Guildford, Allia Mentor to sustainable start-ups, supporter of Guildford Lions & member of GEF, Zero Carbon Guildford & People Planet Pint. Ali donates 5% of all project fees to charity.