Adam is a forward-thinking professional versed in Engineering, Sales, Marketing, and Writing, who specializes in "Foundational Marketing". Leveraging his ability to combine Positioning, Differentiation, Storytelling, Execution, and Emotion, he creates a comprehensive marketing foundation that accelerates organizational growth. Adam applies a unique blend of creativity and pragmatism, being data-driven yet empathetic, results-oriented yet compassionate, and strategically detailed. His achievements speak volumes about his effectiveness; he played key roles in increasing a Service Performance company's revenue 47 times over 10 years, repositioning Postini as an enterprise security company leading to its sale to Google within 2 years, and fast-tracking Atreca Biopharmaceuticals from an idea to IPO within seven years. At the core of Adam's approach are five key elements of Foundational Marketing: compelling Storytelling, effective Positioning versus competition, clear Differentiation, precise and powerful Execution, and emotionally engaging messages. If marketing is a struggle, Adam is the professional to turn it into an opportunity for achieving success.